Caitlin Clark is the most commercialized athlete in the realm of basketball. She was one of the top collegiate basketball players who played as a point guard for the University of Iowa. The All-American point guard broke the NCAA all-time scoring record with 3685 points and was also named AP National Player of the Year in 2023 and 2024.
She has helped Iowa elevate into an elite program and was the No.1 pick for the 2024 WNBA draft. As of September 2024, Caitlin Clark finished her first WNBA regular season for the Indiana Fever franchise and she averaged 19.2 points, 5.7 rebounds, and 8.4 assists, shooting 41.7% from the field, including 34.4% from three-point range. Clark has gotten off to a tremendous start in her WNBA career as one of the best play-making guards and shooters in the league. She led the Indiana Fever team in both assists and steals.
Caitlin Clark Sponsorships
The Iowa native Caitlin Clark sponsored by Nike since 2022. With her incredible fan following, a big sports company was always going to leverage her image and likeness and Nike managed to land the Indiana Fever superstar in a lucrative deal.
Since Clark joined Iowa in 2020, she witnessed a meteoric rise in her popularity each year, making her one of the highest-paid college athletes in the nation. Through her 11 NIL deals, Clark racked in a combined estimate of $3.1 million, as per On3, which was the fourth-highest in the country and first in women’s college basketball.
Let’s take a look at some of the NIL deals Clark secured over the last two seasons of her collegiate basketball journey.
Nike
Clark signed a deal with Nike in October 2022 and the sporting brand is amongst the highest NIL endorsements. She leveraged her partnership with Nike and gifted her entire team with Kyler Murray dunks.
Gatorade
Clark also partnered with Gatorade for a multi-year NIL deal last year. She became the second women’s basketball player to join the roster. In the contract, Gatorade has committed to donate $22,000 to the Caitlin Clark Foundation.
State Farm
Clark partnered with the insurance company in October 2023 and was featured in a December commercial alongside Jimmy Butler and Reggie Miller.
Hy-Vee
Her first reported NIL deal was with grocery chain Hy-Vee in January 2022. The company made a donation to The Caitlin Clark Foundation after Clark became the all-time NCAA Division I highest-scoring female basketball player. She has appeared in several ads and commercials for Hy-Vee.
H&R Block
The tax filing company announced a partnership with the Iowa Star in 2022 and has appeared in several ad campaigns.
Topps
Clark partnered with one of the largest card trading companies in the United States and she now has the most expensive women’s basketball card as one sold for $78,000 in January.
Bose
In the 2023 NCAA Tournament, Clark announced a deal with Bose Corporation and was featured in an ad modeling a pair of wireless headphones.
Panini America
Clark has inked a multi-year deal with Panini America which specializes in trading cards and signed memorabilia. She will be the brand’s first-exclusive partnership with a female athlete.
FAQ's On Caitlin Clark sponsors
A. Caitlin Clark has a NIL deal value of $3.1 million, according to On3.
A. Caitlin Clark has a Nike sponsorship which she signed in late 2022.
A. Caitlin Clark wears the #22 jersey for the Indiana Fever. She wore the same number for the Iowa Hawkeyes during her college basketball career.
A. Clark averaged 31.6 points, 8.9 assists, and 7.4 rebounds per game during senior season at Iowa.
A. Caitlin Clark played as a point guard for the Iowa Hawkeyes.
A. Caitlin Clark scored 769 points during the 2024 WNBA season.