Shortly after being drafted No. 1 overall in 2024, Caitlin Clark inked a multi-year deal with Nike. The iconic brand is now reportedly planning to showcase her on one of the biggest stages in sports.
Aside from the game itself, one of the biggest draws of the Super Bowl is the commercials. Knowing that a vast majority of America is tuned in, companies go all out to put together top-tier ads. Nike hasn't run a commercial during the Super Bowl in nearly 30 years, but that is expected to change Sunday.
Ahead of the showdown between the Philadelphia Eagles and Kansas City Chiefs, The Wall Street Journaly reported that Nike, which has a market cap of $114.5 billion (per Forbes), had an ad prepared featuring Caitlin Clark.
"The new ad, three times the length of most Super Bowl spots, delivers a message of resilience and defiance. Featuring WNBA stars Clark, A’ja Wilson and Sabrina Ionescu, along with other elite female athletes."
Nike is looking to capitalize on the rapid growth in popularity in women's basketball by featuring Clark, who has emerged as one of the biggest stars over the past two years.
Caitlin Clark shows off football skills in partnership with Gatorade
Aside from Nike, one of the other major brands Caitlin Clark has a partnership with is Gatorade. Ahead of Super Bowl Sunday, the Indiana Fever star showed off her skills in another sport.
Clark displayed her football skills in a fun ad with Gatorade. The ad starts with Caitlin Clark hitting a target. However, things then get a little tougher for her. She puts on a pair of "dehydration goggles" that impair her vision. Clark struggled under these conditions but got back to hitting the target once she took them off.
While she's never played the sport competitively, Clark has long been a football fan. She opened up her support fo the Kansas City Chiefs following her appearance at a playoff game with Taylor Swift. The All-Star guard said she has long been a fan of the franchise because she grew up rooting for them with her dad.
As the Chiefs prepare to cement themselves as a dynasty on Sunday, it remains to be seen if Clark will be in attendance.