Ever since her college basketball days, it became clear that Caitlin Clark was going to revolutionize women's sports. Then, her rookie WNBA season all but confirmed the narrative.
The Indiana Fever star point guard had a rookie season for the ages, and with all the attention she drove to the sport, it seemed like all big brands were fighting to get a piece of her.
That's not much of a surprise to see that she's already made the list of the 10 highest-paid female athletes, as per Sportico. Despite making just $100,000 from her WNBA contract, she made a staggering $11.1 million in endorsements.
As of now, Caitlin Clark's endorsements include Wilson Sporting Goods Co., Nike, Gatorade, Bose, State Farm, Buick, Hy-Vee, H&R Block, Topps, Shoot-A-Way, and Goldman Sachs, some of which have been with her since her days in college.
Unrivaled's president clears the air on Caitlin Clark snub
Notably, Clark could've made even more money. However, she decided to turn down a reportedly very lucrative offer from Unrivaled, the new 3-on-3 female basketball league set to debut in January.
In a Sunday interview, however, Unrivaled President Alex Bazell confirmed that as much as the league coveted her the decision to expand the initial rosters was to get Connecticut Sun star Alyssa Thomas. Bazell said:
“Because of [adding six roster spots], we were able to then get AT involved,” he explained. “Because originally she was going to go play overseas and then changed her mind, and we’re like, ‘Well, we gotta figure out a way for AT to play.’ So people think it was like, ‘Well, let’s make extra roster spots so we can give ourselves more time to recruit Caitlin.’
“That’s not entirely true. It was more about we already have players ready to come in [and] we want to make sure that they’re a part of this. At the same time, like, of course, I’ve been on record saying Caitlin will always have a spot in our league, and that is true, right?”
Caitlin Clark reportedly wanted to get some time to rest and restore her body. She went deep into the college basketball playoffs twice before her rookie WNBA season, so the league supported her decision and kept the door open for her in the future:
“We always want to be a home for the best of the best,” Bazell continued. “We went through our negotiations. Inevitably, she needed time this offseason, which we respect, so we hope to see her next year. She won’t be playing this year.”
At this rate, Caitlin Clark will almost single-handedly be responsible for driving women's basketball to a new stratosphere, and with it, the long-overdue money will finally come.