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WNBA fans were abuzz when they discovered the league's website has started highlighting Caitlin Clark on its homepage. During her rookie season, the Indiana Fever star didn't get much exposure or use from the promos. Sports journalist Jason Whitlock even called out the league for not utilizing the rising star.
However, Clark is now featured on the homepage of the WNBA following their 2025 season schedule release. Fans have noticed the change the league made on their website.
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Fans piled on the league's new promotional strategy with Clark on X (formerly Twitter).
"Geno and the UCONN sorority are pissed. They wanted to highlight the coming of Paige," a fan said.
"Too late. We won't stop clowning them till they consistently do right by CC," another fan said.
"They want to sell tickets to these games they just announced. She does that," one fan said.
Other fans still believe the WNBA has not done enough to promote Clark.
"They do it so rarely it feels like they’re trying too hard when it happens lol," a fan said.
"Is the WNBA trying now 🫣 after the LPGA has out done them with how the cover Caitlin lmaoooo," another fan said.
"No, they aren't trying. They don't know how to market their players," one fan said.
WNBA ignored Caitlin Clark for 2024 playoff promo
The WNBA posted a graphic for the postseason action in September. It featured the eight teams that qualified for the playoffs, including the Fever. However, the league opted not to use Caitlin Clark as the representative of the Indiana team.
The league chose Kelsey Mitchell's picture in the promotional for the postseason action.
Caitlin Clark is reportedly responsible for more than a quarter of the WNBA's revenue
An Indiana University finance professor, Ryan Brewer, estimated that Caitlin Clark is responsible for 26.5% of "WNBA's league-wide activity for the 2024 season." This includes arena attendance, merchandise sales and television.
"The numbers are so staggering," Brewer said. "They don't even seem real."
The professor also pointed out that Clark brings over $36 million to the economy of Indianapolis. Her effects on the league were felt, especially in the playoffs. The one-time All-Star led the Fever to the postseason but only lasted in the first round.
Following the Fever's elimination, the league's viewership plummeted. Clark's first playoff game drew 1.84 million viewers, which increased to 2.54 million in Game 2.
However, per ESPN, Game 1 between the New York Liberty and the Las Vegas Aces in the playoffs drew 929,000 spectators.
