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As she begins her journey in the WNBA, Caitlin Clark brings in most of her money through endorsements. However, fans were recently amazed to see just how bad the disparity was between her on and off-court money.
Earlier this week, Sportico put out a list of the highest-paid female athletes in 2024. These figures accounted for both salary and brand deals. Clark ended up sneaking on to this list, largely because of her business outside of the WNBA.
Caitlin Clark was the 10th-highest-paid female athlete this year, but about 95% of her earnings were from endorsements. Upon seeing how she compared to her other female counterparts, fans flooded social media to share their thoughts.
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"Caitlin is still underutilized by her agency. Crazy to think what her numbers should be," one fan said.
Fans echoed that Clark needs to work so hard off the court because WNBA salaries are so low.
"Gotta do it off the court cause unlike most of the Top 10 she gets peanuts for her job," another fan said.
"11M on endorsements is too low for her," said one fan.
"Caitlin going band for band with Simone Biles should be a sign to her to fire her agent," one fan said.
Breaking down Caitlin Clark's contract and earnings
For the time being, the majority of money Caitlin Clark makes is going to be through outside endorsements. While WNBA contracts have slowly started to increase, her current deal totals $338,056 over four years.
By the end of her contract, Clark will make close to a $100,000 salary. However, that won't be until 2027. Next season, she is set to be paid $78,066 by the Indiana Fever.
In terms of endorsements, Caitlin Clark's biggest deal is with Nike. Shortly after being drafted first overall in 2024, she inked an eight-year deal with the brand that will net her $28 million. While the figures are unknown, Clark has deals with an assortment of other companies as well. Some notable ones include Gatorade, State Farm, Panini and Wilson.
Looking to the future, Clark is a name that is likely to drastically move up this list. Dating back to her historic run at Iowa, she's proven that she is a big draw and has broken into the mainstream. Companies are going to want to keep working with Clark, and her price tag is surely going to steadily increase as time goes on.
In regards to her WNBA salary, that is locked in through the next three seasons. That said, she'll likely become one of the league's top-paid players when she hits free agency in 2027.
