Caitlin Clark inked a groundbreaking eight-year, $28 million endorsement deal with Nike in April, including launching a signature basketball shoe. However, YouTuber Mick Talks Hoops has suggested the Indiana Fever superstar might have left over double that amount on the table.
Mick Talks Hoops, a YouTuber with over 40,000 subscribers who focuses on women’s basketball, criticized Clark’s agent, Erin Kane of Excel Sports, for poorly negotiating the former college standout’s shoe deal.
“I think the biggest issue with this whole thing is that if this contract happened today, she's making minimum, $10 million a year,” he said (4:50 onwards). “It was an awful bet-on-yourself contract.”
Since the deal was signed while Clark was still in college, Mick argued it was too cautious and failed to anticipate her massive influence in professional women’s basketball. He also contended that Clark’s agent should have positioned her as the next face of basketball after LeBron James retires.
“Once LeBron leaves she is your biggest star when he retires next year too,” Mick suggested as an ideal negotiation angle. “We know that she's probably worth at least 15 million a year. We will push this on to eight years if you renegotiate it at 11 million a year.”
Had Clark secured a deal paying $11 million annually over eight years, it could have amounted to $88 million — $60 million more than her current agreement.
The YouTuber further claimed that if Clark were represented by a superagent like Rich Paul of Klutch Sports, her deal would be significantly larger.
“If she had a super agent in Rich Paul, if she was with Klutch — I would be shocked if JuJu Watkins in college is making less than Caitlin Clark is per year; I'd be shocked if A’ja Wilson is making less than Caitlin Clark is per year. And I mean that.”
Caitlin Clark will make less than $1 million in her first 4 years in the WNBA
Caitlin Clark's WNBA contract is far from lucrative for a player of her stature. According to Spotrac, she earned a base salary of $76,535 this year as part of a four-year deal worth $338,056.
This offseason, Clark declined an opportunity to join the Unrivaled league, which offers six-figure salaries and equity to its players. Instead, she has broadened her profile by participating in other sports like golf and speaking at leadership seminars.
According to AthleteSpeakers.com, booking Clark for a speaking engagement costs at least $100,000.
Clark’s rookie season in the WNBA was historic. She earned First Team All-WNBA honors, was named Rookie of the Year and set new records in assists and 3-point shooting.
Adding to her accolades, she became the first women’s basketball player to be named TIME Athlete of the Year and the first basketball player to receive the honor since LeBron James.