#5: Daniel Bryan- Raw 2014

Okay, so this one is cheating a little bit. After being screwed by the authority several times throughout late 2013, Daniel Bryan had just about had enough and he joined Bray Wyatt and his team of bearded outcasts.
While few fans genuinely believed that Bryan was going to be involved with the group for very long, the company still did their utmost to sell it, even having Bryan turn up wearing their attire at events.
Did you know a top WWE Superstar just wrestled outside the company? More details HERE
This didn't last too long though, and after losing in a cage match on Raw, Bray Wyatt went to hit Bryan with a sister-Abigail as a punishment for losing, only for Bryan to reverse the move and drive the crowd crazy.
The image of Bryan sat on top of the cage, with the whole crowd chanting 'YES!' is one of the most iconic images of this decade, and while Bryan was never an out and out heel, this moment really helped elevate the Yes movement to main-event status.