#3 Jake 'The Snake' Roberts
Jake 'The Snake' Roberts is one of the greatest WWE stars of the 1980s and early '90s. He had one of the best characters ever and was phenomenal in promos.
The Snake wrestled for WWE, on and off, for just about 7 years, and during that time, he never held any Championship in WWE. Roberts had battled every big name you can think of, Hulk Hogan, André The Giant, Randy Savage, Ted DiBiase, Ricky Steamboat, Rick Rude, The Ultimate Warrior and many more. Despite being involved in so many high profile feuds and angles, Roberts never held the WWE Championship, Intercontinental Championship or even Tag Team Championship.
At least someone like the aforementioned 'Hacksaw' Jim Duggan got to win the Royal Rumble match, Roberts didn't get to have any accolade of that kind of stature. At the very least, Jake 'The Snake' Roberts was happily inducted into the WWE Hall of Fame class of 2014, and rightly so.
In hindsight, however, Jake did not need a title to legitimize his position in his company. He was beyond that.