10 biggest matches that were given away on free television

#3 Hollywood Hogan vs. Goldberg (July 1998)

Undoubtedly the biggest match in WCW history took place not on Pay-Per-View, but on Monday Nitro on July 6th, 1998. While an argument can be made for presenting the match on the company's flagship program where it could garner its largest audience, booking it for Nitro with less than a week's build or anticipation was a mistake that cost WCW a major payday.

Wanting to capitalize on Goldberg's momentum, WCW announced, just four days prior on Thunder, that Hollywood Hogan would be defending the world championship against the undefeated superstar live on Nitro in the Georgia Dome.

Instead of saving the highly anticipated match for the company's biggest show, Starrcade in December, or even Bash At The Beach just a week later, WCW impulsively booked the biggest match they could've presented at the time at no cost to their viewers.