#6 Giving the Intercontinental Championship to someone who needs it more at this moment

Seth Rollins' Intercontinental Championship reign has been disappointing lately, with more focus on pushing Roman Reigns as the biggest babyface in the entire company.
Since the championships' are getting lost in the shuffle, giving someone else an opportunity at this point could prove beneficial for the mid-card performers.
Pushing Kevin Owens, Elias, Chad Gable, Bray Wyatt, Bobby Roode, and Finn Balor for an Intercontinental Championship program might bring some legitimate interest on Monday Night Raw.
An opportunity of this stature can genuinely revive someone's career and put them on a pedestal by making Intercontinental Championship more prestigious again.
Becky Lynch has been challenged HERE.