#3 Jim Cornette
The loud suits. The tennis racket. The loud mouth. James E. Cornette is one the most influential non-wrestlers (though he has had his fair share of matches in the past - terrible matches, but matches) in history. Cornette began his WWF career in 1993, working with the company while still booking and promoting his own Smoky Mountain Wrestling. When that company folded, he started working for WWF full time - helping manage WWF champion Yokozuna was also working for WWE’s booking committee and talent scout department.
Cornette stayed with the company for years as the head of Ohio Valley Wrestling. It was a job he held until 2005 when he slapped Santino Marella. Of course, he was let go for other reasons, too, but... man.. you don’t slap Santino.