#5 - Rob Van Dam
Rob Van Dam was someone who the fans were dying to see break into the main event scene, but it never felt like it was a realistic possibility.
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Then, after winning Money in the Bank at WrestleMania in 2006, the impending ECW arrival gave him the perfect opportunity to make his mark after he officially challenged John Cena to a match for the WWE Championship.
The controversy surrounding the eventual result at One Night Stand made things even better, as Paul Heyman was the man to count John Cena's shoulders down for the three count.
The eventual reign of RVD wasn't all that special due to a number of unfortunate circumstances, but nobody can ever take this moment away from him.