#1 CM Punk vs. Ryback & Paul Heyman (Hell in a Cell - October 27, 2013)
One year after the very first meeting between Ryback and CM Punk, a rematch (somewhat) occurred. This time the roles were reversed, as Paul Heyman had double-crossed Punk and took on Ryback as a new Paul Heyman Guy. It was a dreadful feud, a dreadful match, and putting it inside Hell in a Cell was just ridiculous.
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WWE just does their regular feuds, and because it happens to be October, they put the main event matches inside Hell in a Cell no matter how long or heated a rivalry has (or usually has not) become. Most of them would be better off as either normal matches, No DQ or, occasionally, regular cage matches.
This match is the perfect choice to have been a cage match.
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