#3 The new Monday Night War
In 2010, the Impact television show made a move from its traditional placement on Thursday nights over to Mondays, directly opposite WWE’s Monday Night Raw. The move toward competition wasn’t incidental, as executive Dixie Carter went so far as to actively Tweet about a new Monday Night War, referencing the previous competition between WWE and WCW.
TNA did have some new players under contract including Hulk Hogan and Eric Bischoff in advisory roles (besides appearing as on-screen authorities). There was also a combination of new signees or former talents brought back, including Ric Flair, Jeff Hardy, Kevin Nash, Scott Hall, Sean Waltman, and Orlando Jordan. There was some sense of TNA thinking it could compete.
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WWE utterly dominated this ratings “war,” though, with Impact never garnering even half of Raw’s viewership. The larger company was particularly deft in programming the return of Bret Hart opposite Impact’s maiden Monday broadcast. After losing viewers and money, Impact would retreat back to later in the weak, with no real benefits to show from this effort.