#9 Partnering with Susan G. Komen and honouring breast cancer survivors
Susan G. Komen and WWE have together taken up the initiative of fighting against breast cancer, and the promotion has contributed over $1.5 million over the past 5 years. WWE, along with Susan G. Komen have since pledged their unwavering support to those fighting against breast cancer, with WWE releasing a special edition ‘Rise Above Cancer’ and ‘More Than Pink’ ring gear, with 20% of the retail sales price of individual piece going to Susan G. Komen.
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During the National Breast Cancer Awareness Month in 2015, WWE invited several breast cancer survivors on RAW, and honoured them, as the fans chanted “Yes”. Roman Reigns and John Cena thanked the survivors, and once again reaffirmed WWE’s commitment to fight breast cancer.