#3 Roman Reigns
Roman Reigns hailed as the most polarising figure in WWE today by Michael Cole seems to actually live up to that. His position as the face of the company has made him immensely popular with the children and most of the casual fans. Even among the hardcore male fans, although opinions remain decided, everybody sure has a strong emotion for him, either love or hatred.
Recently his reactions seem to be getting better and better and he has also achieved the unfathomable by toppling John Cena as the company's biggest merchandise seller. The very fact that our current Universal Champion is more searched than huge mainstream names like Brock Lesnar and Ronda Rousey and even the Undertaker, testifies the fact that he has been a success as the top babyface.