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#2 John Cena
John Cena was the poster boy of WWE for a very long time until Roman took over. He was literally the face of the company for almost a decade and is one of its biggest stars ever.
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Cena is a 16-time world champion, has been in the main event of WrestleMania on multiple occasions and is also a two time Royal Rumble Winner. He is perhaps the greatest WWE superstar of the post-2000 era. He is enormously popular with the younger fan base and his name is synonymous with the companies. Performing for 16 years at with most of that time at the highest level is an astronomical accomplishment in itself.
His tremendous merchandise sale and his Make a Wish record are proof of the fact that he has become a global icon today. Even now, when his Hollywood career is quite enviable, he still remains loyal to the company and shows up to put over new stars. Enough said, love him or hate him he will go down as one of the greatest of time.
