#8 Owen 3:16 (1997)

Back in 1997, Stone Cold Steve Austin was heating up and fast on his way to becoming the WWE's top babyface.
Often during this era, if a wrestler was being groomed for the world title picture he would enjoy a run as Intercontinental champion first to 'test the waters' and see if they could be a credible main event player.
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Stone Cold Steve Austin entered into a rivalry with IC champion Owen Hart. They had a title match scheduled for SummerSlam with the stipulation that if Owen won, Austin would have to kiss him on the bottom.
The match went well enough at first, with both men trading spots in the ring. However, during a tombstone piledriver reversal spot--standard issue during this era--there was a miscommunication and Austin was dropped head first onto the mat. Austin would suffer a 'stinger,' involving partial paralysis and numbness in his body.
Owen Hart knew that the WWE's future literally rested in his hands. He hastily improvised a roll up, which Austin could barely perform, and dropped the belt.
This shocking moment also led to the infamous "Owen 3:16" angle, where Hart bragged about 'breaking Austin's neck."