#3 Triple H vs Rob Van Dam- Unforgiven 2002
Think of the popularity that Daniel Bryan had in late 2013. Rob Van Dam was actually in a similar situation in 2001, only it is not as well remembered as this was when the like of The Rock and Stone Cold Steve Austin were full-time, so popularity like Van Dam's could easily have been set aside, which it was. RVD was so popular, that he actually entered WWE as a heel, but was so popular, he even ended up winning the PWI Award for Most Popular Superstar of The Year.
RVD was climbing the ladder for most of 2002. Having several Intercontinental Championship reigns during the year, he picked up big victories over the like of Eddie Guerrero and Brock Lesnar. RVD would pin Triple H in a tag team match on RAW, leading to him winning a number one contenders match the following week. For those 2 weeks, Van Dam was presented as a legit challenger but went down shortly after. On the go-home edition of RAW for Unforgiven, Triple H cost Rob the Intercontinental Title and gave him a post-match beating. This made it seem like Rob would be coming out on top the following Sunday, but instead, Ric Flair swerved turned on him, costing him the match and title. The match itself was decent but it came off like Triple H wasn't giving RVD much effort.
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RVD didn't recover as a main event player until he would actually win the WWE Championship in 2006.