#6 Glacier
In 1995, video game consoles such as the PlayStation and Sega Saturn were just hitting the market. Sales of Super Nintendo and Sega Genesis were greatly bolstered because of a renewed interest in arcades spurred by the fighting game craze.
Though Street Fighter wound up being the more enduring franchise, in 1995 the fighting game series on everyone's lips was Mortal Kombat. Teens and young adults especially loved the gory fatalities and cold-blooded characters.
Eric Bischoff looked at this media environment and decided he would create a sort of sub-division within WCW featuring characters based off of the fighting game franchise. Meant to appeal primarily to the younger facets of the audience, Bischoff perhaps missed the point that what appealed so much about Mortal Kombat was the blood and adult themes.
Worse, instead of creating an original character, WCW decided on a blatant rip off of Mortal Kombat fighter Sub Zero. Glacier looked so much like the character it's a wonder they weren't sued!
Not even the children responded to Glacier, and the crowd gave the whole gimmick the cold shoulder. However, WCW had spent so much time on vignettes and hype for the character they didn't let it die for years. They even tried to bring it back several times, always with the same result; failure.
Glacier was meant to be the face of a new breed of sports entertainer, but just ended up melting away like his namesake.
Why he never became a bigger star: For one thing, Glacier is a dumb name. Glaciers are big, slow, and don't really do anything exciting most of the time. Also, the man playing Glacier, Ray Lloyd, may have been an excellent athlete but had little in the way of charisma or ability to garner empathy from the fans.