#7 Should count out victories happen on PPV?
One minor blemish on the US Championship match was the ending. I understand that they didn’t want to have Styles lose clean here, but surely there were better ways to have Owens retain than AJ falling and getting himself tied up in the cables. If you’re trying to build KO up as a heel, this was a perfect opportunity to have him retain his belt like a heel is supposed to. Getting himself disqualified by low-blowing Styles, or putting Styles in a submission move and refusing to release, are two examples.
The crowd certainly showed their dissatisfaction with the result, which was a sorry way to see the match end. Where do they go from here? Presumably, there will be more matches between the two of them, but normally you get some idea as to where the thinking is going. Having KO retain by disqualification would have been a good way to lead into a no DQ match at the next PPV.
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I suppose the main problem with count out victories on PPV is that it makes the show feel too much like an episode of SmackDown. This is the kind of booking you do when you’re getting ready for a big PPV showdown and you don’t want to see either of the guys getting pinned. If these minor PPVs are just going to be stepping stones for the big four shows, what’s the real difference between them and weekly episodes of SmackDown or Raw?