#2 Bray Wyatt
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Despite the many times he's been pinned this year, do remember that Bray Wyatt was the WWE Champion in early 2017 before he lost the big prize to Randy Orton. Wyatt is a young man and certainly has a massive future ahead of him.
While his segments of late haven't really been as creepy as they should have been, we must agree that he's the first thought that crosses our mind, when we think of a successor for The Undertaker. Wyatt is someone who was born in the wrong era because the toned down PG sensibilities of the current era don't do justice to his horror-themed shtick.
Do not forget that Wyatt has been part of some genuinely creepy segments when he's not muttering mumbo jumbo on a weekly basis. We've only read the first chapter of Bray Wyatt's book and there's a lot more to discover, in coming years.