#7 Adam Cole
Adam Cole is supposed to be the bad guy.
Whether it was wrestling in Ring of Honor as part of the original Kingdom, wrestling in New Japan as the leader of Bullet Club, or wrestling on NXT as part of the Undisupted Era, the fans just can't help but love Adam Cole.
In spite of his less than stellar win/loss record on NXT, the fans still join in his uproarious declaration "ADAM COLE, BAY-BAY!"
Why he deserves to be Universal or WWE Champion
Adam Cole is, as one would expect from a former Ring of Honor champion, a fantastically skilled technical wrestler.
He is also possessed of perhaps the best timing of any athlete in sports entertainment today, as his match with Ricochet will attest.
He's made the superkick into an art form, and given his good looks and popularity, he appeals to all demographics that make up the WWE Universe.