#3 Randy Orton - 13 Reigns

While Edge dominated the Main Event scene on Smackdown as a vile, vicious heel, Randy Orton played the same role on Raw during the second half of the 2000s. While not as sadistic and vicious as he right now, Randy Orton was easily the most hated villain in the company. This only played in his favor, as he accumulated a number of World Titles during that period.
However, the first of his thirteen World Title came way back in 2004 when he defeated Chris Benoit to become the youngest World Heavyweight Champion in history. However, Randy had to wait 3 more years to finally get his hand on the World Championship before he won the WWE Championship, twice on the same night, in October 2007.
Since then, Randy has won the WWE Championship seven more times, with his last win coming at WrestleMania 33, and even held the World Heavyweight Title two more times during his stint on Smackdown in 2011. Eventually, he became the final World Heavyweight Champion in 2013 when he unified his WWE Championship with John Cena's World Heavyweight Title, thus keeping his final reign to just a few minutes.