10 Superstars with the most WWE Shop merchandise right now

#2 Bray Wyatt has 106 items on WWE Shop

Bray Wyatt's merchandise

From “Yowie Wowie” and “Let Me In” to “You Can’t Hurt It!” and “Wyatt Gym”, Bray Wyatt has more marketable words and phrases than any other full-time WWE Superstar right now.

Those phrases are plastered all over Wyatt’s merchandise, which explains why nobody on the current roster has more items on WWE Shop.

As you can see above, a replica of Wyatt’s severed head lantern is even available ($99.99) on the online store, while the Huskus plush doll costs more money ($29.99) than every other plush doll on the site ($19.99).

---

#1 Steve Austin has 124 items on WWE Shop

Steve Austin's merchandise

Steve Austin competed in his last official WWE match over 17 years ago, but the Hall of Famer still has more merchandise on WWE Shop than anybody else.

The main reason for this is simple – 3:16.

The Texas Rattlesnake’s famous “Austin 3:16” catchphrase can be found on almost every WWE item imaginable, including t-shirts, mugs, lunch boxes, and bottle openers.