Loser: Braun Strowman
In what was one of the most damning indictments of WWE's broken creative engine in a long time, Braun Strowman was brought out to watch the main event of SummerSlam simply to give the fans hope that he would cash in. Otherwise, WWE knew, the match would be treated the same way it had been at WrestleMania.
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It was clever, but ultimately insulting. WWE knew there was no enthusiasm about the match, but went forward with it anyway, trying to use Braun Strowman's genuine popularity as a safety valve.
When the finish was close and he wasn't needed anymore, he was simply dispatched with ease by Brock Lesnar.
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