#2 The WWE lost its 'WWF' name to a wildlife conservation group
These days, there isn't the emphasis on owning a particular domain name as much as there once was. Smartphones and numerous web browsing tools have led to an easier time navigating the world wide web.
But back in the early 2000s, domain names were a hot property. Lawsuits filed by everyone from McDonald's to Madonna were aimed at gaining ownership of brands for use on the internet.
Corey Graves deleted his Tweet! More details HERE.
One of the major lawsuits of the day was brought by the World Wildlife Fund, an animal conservation corporation, and the World Wrestling Federation, as WWE was known at the time. The World Wildlife Fund would win the lawsuit, on grounds that they had been using the WWF logo for much longer.
So WWF became the WWE, and the rest is history. Now you know why WWE blurs out their logo on any show predating the law suit.