#8 JBL
JBL was given his first main event push in 2004 when he went on to win the WWE Championship for the first time. During his tenure as champion, he defended his title by any means necessary making him one of the top heels in the company. His character portrayed a self-made millionaire who would constantly gloat about his wealth to the public.
He had many great feuds with the likes of Eddie Guerrero, The Undertaker, and The Big Show. He also went on to become the longest reigning WWE Champion in the history of Smackdown.
Then John Cena came along, and Cena did what he does best. He buried JBL at WrestleMania 21 ending JBL’s only WWE Title reign in the process.
You would think that JBL would be rewarded with another title run, but that didn’t happen. He was quickly relegated to the mid-card where he had feuds with Mysterio and The Boogeyman. He even lost to Mysterio in 21 seconds at WrestleMania 25.
Needless to say, he never received another main event push again and retired in 2009.