#7 Ease of access to the Superstars
It is often said that in order to invest in the product, you need to invest in the characters. There is a reason why Superstars such as Stone Cold Steve Austin and The Rock became icons; the fans could live vicariously through them.
The intrigue and the aura of unpredictability surrounding them was one of the major components that directly contributed to their growing popularity. However, with social media now becoming an important tool for the Superstars to communicate with their fanbase, there is no longer an element of surprise to their characters.
This is one of the reasons why the fans feel that all the storylines and angles seem rehashed and are monotonous. The stagnation and saturation of characters happen at a rapid pace now more than ever before, and it can be attributed to the ease of access to the Superstars.