#2 Utilize John Cena
John Cena is at the stage of his career where, although he still his fair share of detractors, he's beginning to be more respected for his contributions to WWE.
That would seemingly make fans more accepting to his new "free agent" status and his ability to appear on RAW, which is exactly what he should as his career begins to wind down.
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Cena has spent the last year working exclusively on SmackDown, where he's given us incredible feuds with AJ Styles and The Miz. Yes, the same Miz who he had an awful feud with at WrestleMania 27.
Cena has shown during that span that virtually every feud he touches turns to gold, and perhaps now is the time to bring his greatness to RAW, where potentially amazing feuds with guys like Roman Reigns, Braun Strowman and Samoa Joe await him.