5: WWE retain the rights to some wrestlers ‘characters’ and can sell a wrestler’s merch after they’ve been released
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Ever wondered why WWE often changes wrestlers’ personas and names when they come into the company? This is done so that the WWE hold exclusive rights to the name and likeness of the character that the wrestlers portray during their time in WWE programming.
This way, if the wrestler becomes popular and leaves, the WWE can still sell their merchandise for a period of up to 90 days after the release and this period is called the “sell-off period”.
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Edited by Staff Editor
