Heartbreak #3: Bret Hart Finalizes His Heel Turn
Beginning with his return to the World Wrestling Federation in the fall of 1996, Bret Hart seemed to be supremely dissatisfied (onscreen, at least) with the direction the company was taking and many fans' embrace of the hard-fighting, foulmouthed Texan "Stone Cold" Steve Austin.
His complaints would intensify as Austin would win the 1997 Royal Rumble match under dubious circumstances, then lose his WWF Championship to Sycho Sid less than 24 hours after winning it in a contest pitting the Royal Rumble's final four competitors against each other due to interference from the Rattlesnake.
Bret's frustrations grew exponentially, and when Bret failed to regain the belt, he was placed into a submission match against Austin at Wrestlemania 13. One of WWF/E's greatest matches of all time resulted, as did one of the most iconic images the company has ever produced: a profusely bloodied Austin screaming in pain and refusing to submit to Hart's Sharpshooter.
Special referee Ken Shamrock ordered the match be stopped, but Hart refused to accept victory and walk away, continuing the attack on his hated foe. Shamrock was forced to intervene, and the image of Hart flipping fans at ringside "the bird" confirmed a turn to the dark side for a man who had embodied family values and the persistence of good for at least the previous six years.