#7 Paul Heyman
Though he is by no means the most financially-successful booker/promoter in wrestling history, many people have lauded and praised Paul Heyman for his past work. Despite his notorious reputation as an unabashed liar, Heyman managed to make stars out of people like few others could.
He did this by booking wrestlers and storylines in ways that concealed their weaknesses as much as possible while also pushing those same wrestlers’ strengths to the forefront. In this manner, those wrestlers got over with the audience without having to worry as much about their flaws being exposed and manipulated by more critical audiences.
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Although many people cite the success of the so-called SmackDown Six as Paul Heyman’s best work as a booker, he did something spectacular with a wrestler known as ‘911’. As a rookie in ECW, 911 couldn’t do very much compared to his colleagues, but there was one move that he could do very well: the Chokeslam.
Thus, to protect 911, Heyman booked this take on the Chokeslam to be far more dangerous and powerful than anyone else’s. 911 Chokeslammed people left and right, and did in a devastating fashion. Before long, both he and this move were incredibly over, and 911 went from being an inexperienced rookie to a well-established star in ECW.