10 Wrestling gimmicks that shouldn't have worked but did

4. MVP's losing streak.

When Montel Vontavious Porter made his WWE Smackdown debut, he was cast as the cocky heel, a role which he played quite well.

However, over time WWE management began to believe his gift of gab and exciting ring style would translate well into a babyface character. In order to gain the sympathy of the fans, he embarked on a long losing streak.

Generally, babyface wrestlers are expected to win unless there is cheating or foul play, but the unusual tactic worked. Fans eventually grew sympathetic for MVP and started popping loudly when it seemed he was on the verge of ending his losing streak, which he eventually did, becoming babyface in the process.