#1. WWE legend “Stone Cold” Steve Austin has his line of beers
“Stone Cold” Steve Austin is a WWE Hall of Famer who needs no introduction. The beer-guzzling, stunner-hitting redneck revolutionized the wrestling industry with his influence and attitude.
Austin is the proud owner of Broken Skull Ranch and its properties. He hosts the reality television show “Steve Austin's Broken Skull Challenge” there. Stone Cold is also well-known for his podcasts that he runs with WWE and individually. Additionally, Austin also has his line of beers.
After finding out that the WWE Hall of Famer was a fan of their beers, El Segundo president Rob Croxall reached out to Austin to form a partnership with him. The company teamed up with the legendary sports entertainer to create a special brew for Stone Cold:
"Obviously we were like, 'Hell, yeah, we'd love to brew a beer with Steve Austin,'" said Kelley. "And then he came around and we drank a bunch of IPAs, sat around a table having beers, talking about what it is he likes and doesn't like about a bunch of different IPAs, and we kind of just tailor-made an IPA for Steve's palate and, thus, was born Broken Skull IPA."
The Broken Skull IPA is one of the few young business ventures of the WWE great. His partnership with El Segundo could take him to new places.