10 WWE heels who went too far

#8 JBL confronts Eddie Guerrero's mother

JBL vs Guerrero

After WrestleMania 20 was done and dusted with, JBL was pushed to the Moon and went on to feud with Eddie Guerrero for the WWE title. JBL failed to win the title at Judgment Day 2004. In the midst of this rivalry, JBL came out during a SmackDown live event and attacked Eddie in the ring.

In an incredibly heartbreaking visual, JBL confronted Eddie's mother and pressed her shoulder. She immediately collapsed to the ground and suffered a heart attack (in storyline), angering the fans to the core.

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#7 Dean Ambrose takes a shot at Roman Reigns

Ambrose and Reigns

On the night Roman Reigns relinquished his Universal title, Dean Ambrose turned heel and attacked Seth Rollins to a chorus of boos. The dastardly heel took it too far soon after, when he mentioned Roman Reigns in one of his promos and talked about everyone getting what they deserve.

...and we’re all gonna get what we deserve. I mean, look at Roman. For Roman’s part, for what Roman did in The Shield, he has to answer to the man upstairs. And what’s worse… you [Rollins] have to answer to me.

Ambrose talked about the promo months later, stating that he couldn't believe he actually went ahead with it. The promo that Ambrose cut on Reigns can be seen in the video below, at the 3:28 mark.