#1 Finn Bálor to SmackDown
Now this one really is baffling.
Finn Bálor, the inaugural WWE Universal Champion, is the kind of superstar who could be the face of a company. Now whilst true that he had to adapt to the WWE style after years in Japan, he still remains a highly entertaining performer.
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Yet, Finn has not been given the big push he deserves.
If 'being over' was at all the problem here, which I do not believe, then it is kind of hard to be that over when you are left off several pay-per-views. Balor has had a go nowhere feud with a then recently debuted Elias and an overbooked and weird feud with Bray Wyatt.
The best thing WWE can do with Finn Bálor right now is an immediate move to SmackDown and a heel turn. There, he could possibly form a new alliance with his former Club brothers Luke Gallows and Karl Anderson, and rule over SmackDown as a heel stable. Subsequently, Finn could feature prominently in the main event scene, and not just a contender for the WWE Championship, but to become a WWE Champion.