#7 Rusev

If this article had been written before the 8 May episode of SmackDown Live, Rusev probably would’ve been #1 on the list due to WWE’s continued portrayal of him as a heel when the majority of fans want to cheer for him.
However, things finally look to be going in the right direction for “The Bulgarian Brute” after a clean victory over Daniel Bryan on SmackDown earned him a much-deserved place in the Money In The Bank ladder match.
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Even with that victory, it still feels like WWE has failed to truly capitalize on the “Rusev Day” phenomenon, which began in November 2017 and has only gotten more and more popular as time has gone on.
If the former United States champion remains a heel for the next few months, it’ll be one of the biggest booking own-goals that WWE will make all year.