#4 Bray Wyatt
Had Bray Wyatt won the WWE Championship in 2013 or 2014, chances are it would have been a success. However, when Wyatt finally won the big one, it came in 2017, much too late for his character.
By that point in time, Wyatt had been irrevocably damaged by high profile losses to every major star in the company such as The Undertaker, John Cena, Roman Reigns and Kane.
His reign existed solely for the purpose of him dropping the title to Randy Orton whom he had been feuding with for months. WWE felt adding the WWE Championship to their conflict would spice up their rivalry. It didn't.
Their title match at Wrestlemania 33 played out to near silence. Wyatt's career continued to nosedive until a mini-revival earlier this year in his entertaining tag team partnership with "Woken" Matt Hardy.
Suffice to say, Wyatt needs a lot of rebuilding before he can be considered a World title contender again. Many have forgotten his brief Championship run already.