#2 Rey Mysterio
Rey Mysterio had much-hyped reigns as World Champion in WWE but only once did he reign as WWE Champion.
Not only that but his reign didn't even last one full episode of Raw. Mysterio's title win was supposed to occur, one week earlier, as he was scheduled to face The Miz in a tournament final for the vacant title, as CM Punk had left the company with the WWE Championship after defeating John Cena in the stunning main event of Money in the Bank 2011.
However, that episode of Raw had run long and Vince McMahon had to inform Mysterio and Miz that they would clash the following week instead.
They did and Mysterio beat Miz but was forced to defend the strap against former Champion Cena in Cena's contractual re-match. Cena beat Mysterio in a match that was surprisingly good before Punk returned to confront Cena post-match with the WWE Championship he had left the company with.
Mysterio was simply a transitional Champion to build the Punk/Cena feud. A quick reign that was even more quickly forgotten.