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2: Logical booking
NXT storylines and match outcomes are mostly simple, easy to follow narratives that follow a logical progression. Mid-card guys and girls who show promise ascend to the main event, outcomes are determined by experience, skillset and fan support, and generally, everyone on the roster is given the opportunity to shine and show the NXT Universe what they're capable of. There is also a clear-cut, fair and sensible hierarchy of who goes over on who.
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Contrast this with the main roster's start-and-stop pushes, 50/50 booking, burials, and making most talents play second fiddle to one or two top stars, and it's easy to see how sensible NXT's booking organization is. In NXT, the current champion is heavily booed because his character is that of a despicable person who turned his back on his best friend and tag team partner, not because fans simply don't like the company shoving him down their throats.
