#2. Gimmick canceled: Former WWE Superstar Goldust
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Goldust was always seen as a controversial character in WWE, but whilst the WWE Universe enjoyed the fact that the Superstar pushed the envelope throughout his early career, WWE's sponsors didn't feel the same way.
Vince Russo recently spoke to Sportskeeda about the Goldust character being scrapped and confirmed that it was the sponsors that were behind the decision.
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“Bro, one day Vince [Vince McMahon] calls me in and is like, ‘[Throat-slitting gesture] It’s over, it’s done.’ I mean, there was no [argument] because it was affecting business. Bro, what do you do? We go from that guy to Dustin Rhodes? What could you possibly do?”
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Russo also revealed that he felt bad for Goldust after his gimmick was canceled, but that was the nature of the business.
“I felt so freaking bad for Dustin, man. That was business, bro. It was USA, it was sponsors. We started getting a lot of calls and they just cut it loose, man. That was it.”
Despite Dustin Rhodes' character being canceled in 1997, the Superstar was later able to reprise the role just a year later.
Edited by James Sullivan