#12 Make Kevin Owens the "prizefighter" once again
Here's an unpopular opinion, Kevin Owens should be Universal Champion at this point of his career, and while most would say his last run with the belt was one of the worst in the title's existence, Owens terrible booking cost him his title, and not the man himself. As before that fateful night when he shockingly won the Universal Title in one of the greatest moments in Raw history, Owens was a prizefighter, a man that was only interested in winning matches and titles at any cost to secure a good life for his family. And as a heel, it was hard to hate a man who had that motivation, but ever since WWE paired him, Chris Jericho, KO's career got KO'ed.
While the Jericho-Owens team was the best thing on Raw, Jericho stole the show most of the time, leaving Owens in his shadow, and while their narrative could've had a historical ending, WWE let it fizzle out. Furthermore, KO's run on Smackdown Live was akin to his Raw run, uneventful.
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And now his return to Raw has seen him stuck in the same position. WWE need to tone down the comedy, the cowardness that is degrading Owens career and make him the prizefighting badass he once was when he debuted in the WWE. From destroying his best friend to beating John Cena, Owens was on fire in 2015, and WWE needs that KO on Raw this year, as the mid-card can thrive off a superstar that is wrestling for one reason, winning championships.
#13 Book Roman Reigns as a badass
The turn Roman Reigns heel petition seems like its going in no direction, as WWE has no intention making one of their top financially successful babyfaces a heel, but the thing is that Roman Reigns is not babyface material that the audience can relate with. And that is something WWE is not willing to accept as the man has the look, the demeanor and the attitude of badass antihero, but the creative team continues to push him as the next John Cena. Whether they are willing to accept it or not Raw does not need another Cena, but Raw needs the real Roman Reigns, a man that proves why Raw is his yard.
Moreover, WWE has been searching for the correct niche with Roman's character for years, but to their ability to overlook the obvious, the answer has been hiding in plain sight, as Reigns is over when he portrays a badass that talks less and is more aggressive. Examples such as his beatdown of Triple H at TLC 2015, his 2014 Royal Rumble domination and his beatdown on multiple superstars to win the WWE Title on Raw, Reigns thrives as a cocky, unapologetic, no-nonsense ass kicker that only interest is in making Raw his turf, and that what he can be in 2018, the turf leader.