#1 What? Chants
Started by Steve Austin in a hysterical attempt to mock his opponents, it has now taken on a life of its own. The crowd uses this particular chant to belittle certain superstars after every sentence in a promo. I suppose there’s something to be said about the wrestlers speaking realistically and perhaps not having such harsh pauses between sentences, but that lets the crowd off the hook in my opinion.
Stone Cold used the chant as a way to get himself over in a comedic way, and now it’s being used to do the complete opposite. It detracts from everything a wrestler says in the ring to the point where the segment becomes unwatchable.
Bray Wyatt, for example, cuts masterful promos on a weekly basis, but the way he uses the atmosphere to give a vibe to his words, allows the crowd to chime in with the chant. It’s extremely easy to go from feeling the power of Bray’s words one minute, to being taken out of that world by a crowd interjecting themselves.
For what? Perhaps it’s the cool thing to do during promos now, but in reality, it’s pretty much the exact opposite. The “WHAT?” chant needs to die but I don’t think it will… not any time soon anyway. Stone Cold himself could come out and cut a promo telling all the fans to stop doing “WHAT?” chants and they would do it at him.