3 consequences of WWE SmackDown officially moving to 3 hours 

WWE RAW will be moving to Netflix in 2025, but the SmackDown brand is also envisioned to undergo noteworthy changes. The Stamford-based promotion recently declared that SmackDown will transition to a three-hour show starting January 3, 2025. The first show of the blue brand will take place live in Phoenix, Arizona.

In this article, we will discuss three potential consequences of SmackDown officially extending its runtime from two hours to three hours.

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#3. SmackDown will get more superstars in transfer window

Whenever the WWE Draft or Superstar Shakeup takes place, Monday Night RAW typically receives more stars than the blue brand. The primary reason for this has been SmackDown’s shorter two-hour runtime.

Currently, the Stamford-based promotion is holding a Transfer Window, allowing superstars to move between brands. With Friday Night SmackDown transitioning to a three-hour format, it’s likely that the blue brand will acquire more superstars this time during the transfer window.

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#2. More big matches on television

In a two-hour show, there aren’t usually many big matches. However, when the blue brand transitions to a three-hour television format, fans can expect more marquee matches on Friday nights.

This is not only due to the extended time slot but also because high-profile matches have the potential to draw higher ratings for a longer show. If WWE announces a blockbuster main event for SmackDown, it’s likely that fans will stay tuned throughout the show.

However, on the other hand, it is possible fans will tune in less for the entire show during a normal match in the main event or elsewhere on the card.

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#1. More TV time & push to WWE stars

A lack of TV time is one of the main reasons why many talented stars don’t get the opportunity to showcase their skills. However, with SmackDown transitioning to a three-hour format, it’s likely that not only will major WWE stars have more time to develop their stories, but other talents will also get a chance to shine.

This additional hour of SmackDown will allow the Stamford-based promotion to feature stars who have been underutilized on the blue brand's television programming. It also provides the company with a significant opportunity to craft compelling storylines for mid-card stars. Further, Triple H will also give them ample TV time to properly establish their narratives in front of the audience.

Overall, things are looking promising for SmackDown as it moves to a three-hour timeslot in 2025. The key now lies in how WWE decides to book their stars on the blue brand next year.