3 Drastic WWE character changes that worked and 3 that did not

#3 WWE character change did not work: Ruby Riott

Ruby Riott returned to WWE RAW and attacked Liv Morgan

Unless WWE always planned for Ruby Riott to lose 11 matches in a row as part of a long-term storyline after her 2020 return, it is fair to say that her character change did not go according to plan.

Unlike the other examples in this list, Riott had a drastic change of attitude towards her friend when she returned from double shoulder surgery in February 2020, as opposed to a complete change in her personality.

The returning Riott attacked Liv Morgan following her victory over Lana on RAW, but the Riott Squad leader’s long-awaited comeback was immediately overshadowed by Lana’s post-match beatdown of Morgan.

As the weeks progressed, Riott lost matches against Morgan, Asuka, Kairi Sane, Bianca Belair, Charlotte Flair, Peyton Royce and Billie Kay on RAW and Main Event, leaving her with next-to-no credibility as a possible RAW Women’s Championship contender.

In August 2020, Riott and Morgan officially reformed The Riott Squad as a babyface tag team, and it did not take long before they entered the Women’s Tag Team Championship picture.