3 Drastic WWE character changes that worked and 3 that did not

#2 WWE character change worked: “The Fiend” Bray Wyatt

"The Fiend" Bray Wyatt emerged in 2019

With Erick Rowan and Luke Harper by his side, Bray Wyatt was among the most compelling characters on WWE television between his 2013 main-roster debut and The Wyatt Family’s initial split in 2014.

Unfortunately, Wyatt’s eerie character suffered a series of high-profile losses – notably against John Cena at WrestleMania XXX and The Undertaker at WrestleMania 31 – which seriously damaged his believability as one of WWE’s top villains.

In early 2018, Wyatt’s persona began to undergo a transformation when he formed the Deleters of Worlds tag team with one of his fiercest rivals, Matt Hardy, after he was thrown into the Lake of Reincarnation during their Ultimate Deletion match.

One year later, the former WWE Champion took his character change to a whole new level when he returned with two different personas: “Firefly Fun House” Bray Wyatt and “The Fiend” Bray Wyatt.

Within the space of a year, “The Fiend” became a two-time Universal Champion, while Wyatt had more items of merchandise on WWE Shop than any other full-time WWE Superstar.