3 Main Reasons Why WWE's Ratings Are At An All Time Low 

WWE has been under fire recently for the less-than-stellar content they have been dishing out for the last few months, and while there have been some truly special moments of storytelling from the WWE creative team, ultimately the company has failed at delivering consistent weekly programming that would captivate their audience.

However, on Monday Night Raw this week we learnt that the higher-ups in the company know that the reception towards their content has been largely negative, and so, their solution for this entire mess was to introduce a new concept that would allow fresh match-ups without having to wait for the Superstar Shake-up.

If you didn't know about it already, WWE's new Wild Card Rule has been a miserable failure so far, as the concept has destroyed the significance of the brand split, pushed younger superstars in the shadows, and created too many unnecessary angles that have wasted the runtime of Smackdown Live and Raw. So in all this confusion, here are the primary reasons why WWE's ratings continue to tank.

---

#1 Failure introduce fresh storylines

We have seen this a hundred times.

The hardest thing in entertainment is finding an audience for your product, as reaching out to a group of people who find your work entertaining is truly hard to do. There are numerous underrated content creators flying under the radar because of failure to connect with their target demographic.

However, what is even harder than finding an audience is actually keeping that audience engaged. Over the last few years, WWE has completely failed in doing that, and that is why ratings have tanked quite significantly.

People don't find wrestling being offered by the WWE that engaging anymore, and the reason for that is the lazy writing - no one wants to waste three hours of their day watching WWE churn out repetitive storylines just to fill their time slot. Just like any TV show or movie, if the writing doesn't keep you entertained, why should you keep watching?

#2 Where are the bona fide stars?

The real draw is on the front of the poster, which is sad when you realise these guys are retired.

Ask anybody around the globe if they know the names of The Rock, Stone Cold Steve Austin, The Undertaker, and there is a good chance they do - such is the reputation of household names.

This statement is not meant as a slight on the current roster of WWE superstars, but as compared to the eras past, a very small portion of the viewing public is invested in the present crop of WWE, enough to consciously tune in to Raw and SmackDown every single week - and this is in spite of the fact that the quality of the wrestling has never been higher.

While many would point to Roman Reigns - as it has been well documented that The Big Dog stands alone as WWE's last real draw - it is also true that his character is currently riding the wave of his emotional return to the ring earlier this year; even if he continues to bloom into a legitimate babyface, his presence on both brands is not enough to keep fans around.

WWE needs enormous megastars to lean on, and while there is shortage on in-ring talent, it would wise to keep in mind that wrestling is about larger-than-life characters, and right now WWE doesn't have many of them wrestling full-time.

---

#3 The Edge Has Been Forgotten

Remember when this was a shock?

When it came time for the monthly pay-per-view specials back in the day, you knew as a wrestling fan or even as a casual watching for the glitz and glamour that something special was going to go down.

Take King Of The Ring 1998, for example - you don't even have to mention why that event will forever be synonymous in pop culture, as the infamous Hell in a Cell match between The Undertaker and Mick Foley was a never-seen-before spectacle, a violent affair that transcended wrestling. Everything from the commentary to the scene of WWE officials rushing to Foley's aid made that one of the greatest moments in professional wrestling history.

There have been many more nights like that in professional wrestling, but that edge has been lost in the modern product - everything is so predictable. As a writer who devotes time to this product, it's is difficult but necessary to say that everything from WWE's presentation to their booking is at an all-time low, which often makes one wonder why they are wrestling fans in 2019.