#1. Isn't a fan of - Zack Ryder
This, unfortunately, seems to go way back to even 2011 when Zack Ryder was one of the hottest stars on the roster. Ryder has had a countless number of start-stop pushes, but it turns out that all of them just end with the same result - Zack Ryder going back to the sidelines.
It's a real shame, because Ryder had proven many times that he could get over organically. He was ahead of the curve in WWE back when he used to have his own YouTube channel and use it to gain more popularity.
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He would have been a great consistent midcard act, but Vince McMahon and other backstage officials don't seem to view him as anything more than a sympathetic babyface who they can use to get heat.
Many have criticized Ryder for being a superstar that's just "happy to be there", but we don't really know the full story.