3 Potential Reasons why Seth Rollins isn't turning heel at the moment

#2 WWE might be thinking that Rollins just needs some time away from the spotlight

This is something that every WWE Superstar encounters in their career. There is a time when one is the hottest thing in the business and then there's a time when things are the exact opposite.

Bray Wyatt is one of the biggest examples of that. His previous 'Eater of the Worlds' gimmick just didn't click with fans after a certain amount of time but now, he is arguably the best character in all of sports entertainment.

Something similar is happening with Seth Rollins. As you might recall, Wyatt was a heel in his previous gimmick and he is a heel with The Fiend. It's just that his character needed a certain amount of believability.

Maybe WWE wants to change certain parts of The Beastslayer's character rather than the character itself. That can be done by keeping Rollins out of the spotlight for some time and then presenting a revamped Seth Rollins. After all, Seth's character is based on 'Rebuild, Redesign, Reclaim.'